Get More  Satisfaction for your Dollar Spent on Music!

by Jason Didner

When someone mentions the “music business,” what do you picture? Contestants for “idol” shows out of touch with their own ability, waiting to either “make it” or “just get their 15 minutes”? Spoiled rock stars trashing their $1,000 a night hotel rooms at 4 in the morning? Corporate executives who choose artists that “fit the suit” that their focus groups pick out?

Or does a different vision come to mind? Hard-working, creative individuals who want to share with you the human experience through song. People, who, just as you have a job that you do everyday, make this calling their job, because they’re good at it and they love it. And you get to decide their salary based on your enjoyment of their creations.

How much more “in-control” would you feel knowing that you choose to support a certain artist because you discovered him/her and really like the music, not that big-money marketing has “shoved them down your throat” with constant airplay?

How much more satisfied would you feel knowing that your choice of the music you buy helps an artist feed his/her family, not to pay an endless line of attorneys, agents, executives, mergers, acquisitions, big-money advertising, etc.?

The major music business relies on their findings that you will only choose the artist that they pay the big bucks to “make sure” that you choose – the premium advertising spots, the appearances on TV shows of networks that “just so happen” to be owned by the same parent company as the record label. The Super Bowl halftime (complete with “wardrobe malfunctions”).

Are you satisfied to just buy what everyone else is buying, just to go with a trend, or could you envision finding more satisfaction by starting your own trend? If an independent artist touches your soul, consider making the small investment that directly pays his/her salary. You’ll get more satisfaction for your dollar spent on music!

Editorial by Jason Didner

www.jasondidner.com